TY  - BOOK
AU  - Datta, Prosenjit (ed.by).
TI  - The Marketing Whitebook, 2013-2014 : : decoding diversity : understanding the many facets of India, its consumers and the fast-changing marketscape
SN  - 9789381425053
U1  - 381.095405 DAT 
PY  - 2013///
CY  - New Delhi 
PB  - : Businessworld
KW  - Marketing -- India -- Periodicals
KW  - , Marketing -- India -- Statistics -- Periodicals.
KW  - , Marketing -- India -- Handbooks, manuals, etc
KW  - , Datta, Prosenjit. (editor)
ER  -