The new emerging market multinationals
: four strategies for disrupting markets and building brands
Chattopadhyay, Amitava ; Batra, Rajeev ; Ozsomer, Aysegul
creator
text
Management.-, Branding (Marketing).-, Strategic planning.-, Chattopadhyay, Amitava.-, Batra, Rajeev-, Ozsomer, Aysegul-, and The new emerging market multinationals : four strategies for disrupting markets and building brands.
xxu
New Delhi
: Tata McGraw Hill Education Private Limited.
2012
monographic
eng
xii, 335 p. ; 24 cm.
/ Amitava Chattopadhyay; Rajeev Batra; Aysegul Ozsomer
658.827 CHA
9781259029226
Variety Books Publishers Distributors, B-10, Street No.2, West Vinod Nagar, Delhi-92
140109
20140109155550.0