TY  - BOOK
AU  - Chattopadhyay, Amitava
TI  - The new emerging market multinationals : : four strategies for disrupting markets and building brands
SN  - 9781259029226
U1  - 658.827 CHA 
PY  - 2012///
CY  - New Delhi.
PB  - : Tata McGraw Hill Education Private Limited.
KW  - Management
KW  - , Branding (Marketing)
KW  - , Strategic planning
KW  - , Chattopadhyay, Amitava
KW  - ,  Batra, Rajeev
KW  - , Ozsomer, Aysegul
KW  - , and The new emerging market multinationals : four strategies for disrupting markets and building brands
ER  -