TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic market management
SN  - 9788126536245
U1  - 658.8 AAK 9th
PY  - 2011///
CY  - New Delhi.
PB  - : Wiley (India).
KW  - Management
KW  - , Marketing -- Management.
KW  - , Strategic planning
KW  - , Aaker, David A
KW  - , and Strategic market management
ER  -