TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research : : an applied orientation
SN  - 9788131731819
U1  - 658.83 MAL 
PY  - 2011///
CY  - Delhi.
PB  - : Pearson, 
KW  - Management
KW  - , Marketing management
KW  - , Marketing research
KW  - , Marketing research -- Methodology
KW  - , Malhotra, Narsh K
KW  - , Dash, Satyabhushan
KW  - , and Marketing research : an applied orientation
ER  -