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  <titleInfo>
    <title>Rural marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kashyap, Pradeep</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <typeOfResource>text</typeOfResource>
  <genre authority="">Management.-, Rural management.-, Small business marketing -- India.-, Target marketing -- India. -, Rural industries -- India.-, Kashyap, Pradeep.-, Rural marketing.</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">Delhi</placeTerm>
    </place>
    <publisher>: Pearson Education</publisher>
    <dateIssued>2012</dateIssued>
    <edition>2nd ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxv, 301 p.  : ill.  ; 28 cm.  + 1 CD-ROM</extent>
  </physicalDescription>
  <note type="statement of responsibility">/ Pradeep Kashyap</note>
  <classification authority="ddc">658.800954091734 KAS</classification>
  <identifier type="isbn">9788131760352</identifier>
  <identifier type="">Variety Books Publishers Distributors,   B-10, Street No.2, West Vinod Nagar, Delhi-92 </identifier>
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