TY  - BOOK
AU  - Hawkins, Del I.
TI  - Consumer behavior : : building marketing strategy
SN  - 9780070682160
U1  - 658.83420973 HAW 11th
PY  - 2010///
CY  - Boston, ; New Delhi
PB  - : TMH, 
KW  - Management
KW  - , Marketing strategy
KW  - , Consumer behavior
KW  - , United states
KW  - , Market survery
KW  - , Hawkins, Del I
KW  - , Mothersbaugh David L
KW  - , Mookerjee, Amit
KW  - , and Consumer behavior : building marketing strategy
ER  -