TY  - BOOK
AU  - Kotler, Philip
TI  - A Framework for marketing management
SN  - 9789332518179
U1  - 658.8 KOT 
PY  - 2012///
CY  - Delhi.
PB  - : Pearson, 
KW  - Management
KW  - , Marketing -- Management
KW  - , Marketing -- Management -- Case studies
KW  - , Marketing -- Management -- Computer simulation
KW  - , Keller, Kevin
KW  - , Kotler, Philip
KW  - , and A framework for marketing management
ER  -