Services marketing
: people, technology, strategy
Lovelock, Christopher ; Wirtz, Jochen ; Chatterjee, Jayanta
creator
text
Management.-, Marketing.-, Marketing -- Management.-, Professions -- Marketing. -, Service industries -- Marketing. -, Customer services -- Marketing.-, Wirtz, Jochen.-, Chatterjee, Jayanta.-, Loveloack, Christopher.-, and Services marketing : people, technology, strategy.
xxu
Delhi
: Pearson.
2011
7th ed.
monographic
eng
xxi, 683 p. : ill. ; 28 cm.
/ Christopher Lovelock; Jochen Wirtz; Jayanta Chatterjee
658.8 LOV
9788131759394
Variety Books Publishers Distributors, B-10, Street No.2, West Vinod Nagar, Delhi-92
140114
20140114101935.0