TY  - BOOK
AU  - Lovelock, Christopher
TI  - Services marketing : : people, technology, strategy
SN  - 9788131759394
U1  - 658.8 LOV 7th
PY  - 2011///
CY  - Delhi.
PB  - : Pearson.
KW  - Management
KW  - , Marketing
KW  - , Marketing -- Management
KW  - , Professions -- Marketing.
KW  - , Service industries -- Marketing.
KW  - , Customer services -- Marketing
KW  - , Wirtz, Jochen
KW  - , Chatterjee, Jayanta
KW  - , Loveloack, Christopher
KW  - , and Services marketing : people, technology, strategy
ER  -