Consumer behavior
Schiffman, Leon G. ; Kanuk, Leslie Lazar ; Kumar, S. Ramesh
creator
text
Management.-, Marketing management.-, Consumer behavior.-, Motivation research (Marketing)-, Schiffman, Leon G.-, Kanuk, Leslie Lazor.-, Kumar, S. Ramesh.-, and Consumer behavior.
xxu
Dehli
: Pearson.
2010, 2013
10th ed.
monographic
eng
xix, 486 p. : ill. ; 29 cm.
/ Leon G Schiffman; Leslie Lazar Kanuk; S. Ramesh Kumar
658.8342 SCH
9788131731567
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