TY  - BOOK
AU  - Schiffman, Leon G.
TI  - Consumer behavior
SN  - 9788131731567
U1  - 658.8342 SCH 10th
PY  - 2010///, 2013
CY  - Dehli.
PB  - : Pearson.
KW  - Management
KW  - , Marketing management
KW  - , Consumer behavior
KW  - , Motivation research (Marketing)
KW  - , Schiffman, Leon G
KW  - , Kanuk, Leslie Lazor
KW  - , Kumar, S. Ramesh
KW  - , and Consumer behavior
ER  -