TY  - BOOK
AU  - Tybout, Alice M.
TI  - Kellogg on marketing
SN  - 9788126528417
U1  - 658.8 TYB 2nd 
PY  - 2010///
CY  - New Delhi.
PB  - : Wiley India.
KW  - Management
KW  - , Marketing
KW  - , Business
KW  - , BUSINESS & ECONOMICS / Marketing / General
KW  - , Times business series
KW  - , Tybout, Alice M
KW  - , Calder, Bobby J
KW  - , Kotler, Philip
KW  - , and Kellogg on marketing
ER  -