<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00830nam a22002057a 4500</leader>
  <controlfield tag="003">SNU</controlfield>
  <controlfield tag="005">20140121121741.0</controlfield>
  <controlfield tag="008">140121b        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0132744031, 9780132744034</subfield>
  </datafield>
  <datafield tag="028" ind1=" " ind2=" ">
    <subfield code="a">S.R. Book Distributors </subfield>
    <subfield code="b">12,  Satyam Enclave, Tejab Mill Compound, New Kot Gaon G.T. Road Ghaziabad-201009 (U.P.). </subfield>
    <subfield code="c">Invoice No. 1142 </subfield>
    <subfield code="d">17/01/2013</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8 ARM</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Armstrong, Gary.</subfield>
    <subfield code="a">; Kotler, Philip</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
    <subfield code="b">: an introduction</subfield>
    <subfield code="c">/ Gary Armstrong; Philip Kotler</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">11th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Boston</subfield>
    <subfield code="a">; Delhi.</subfield>
    <subfield code="b">: Pearson, </subfield>
    <subfield code="c">2013.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxviii, 506 p.</subfield>
    <subfield code="b">: ill.</subfield>
    <subfield code="c">; 29 cm.</subfield>
  </datafield>
  <datafield tag="365" ind1=" " ind2=" ">
    <subfield code="f">13040</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2=" ">
    <subfield code="b">Management.</subfield>
    <subfield code="b">, Marketing management.</subfield>
    <subfield code="b">, Marketing.</subfield>
    <subfield code="b">, Kotler, Philip.</subfield>
    <subfield code="b">, Armstrong, Gary.</subfield>
    <subfield code="b">, and Marketing : an introduction.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BOOK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">10250</subfield>
    <subfield code="d">10250</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">SNUL</subfield>
    <subfield code="b">SNUL</subfield>
    <subfield code="d">2014-01-21</subfield>
    <subfield code="g">13040.00</subfield>
    <subfield code="l">9</subfield>
    <subfield code="m">5</subfield>
    <subfield code="o">658.8 ARM</subfield>
    <subfield code="p">10361</subfield>
    <subfield code="q">2026-11-21</subfield>
    <subfield code="r">2026-09-19 12:13:47</subfield>
    <subfield code="s">2026-09-19</subfield>
    <subfield code="w">2014-01-21</subfield>
    <subfield code="y">COSTLY</subfield>
    <subfield code="z">Costly</subfield>
  </datafield>
</record>
