TY  - BOOK
AU  - Armstrong, Gary.
TI  - Marketing: : an introduction
SN  - 0132744031, 9780132744034
U1  - 658.8 ARM 
PY  - 2013///
CY  - Boston, ; Delhi.
PB  - : Pearson, 
KW  - Management
KW  - , Marketing management
KW  - , Marketing
KW  - , Kotler, Philip
KW  - , Armstrong, Gary
KW  - , and Marketing : an introduction
ER  -