Business Market Management
: Understanding, creating, and delivering value
Anderson, James C. Narus, James A Narayandas, Das Seshadri , D V R
creator
text
Management.-, Marketing management.-, Industrial marketing.-, Seshadri, D.V.R.-, Narayandas, Das.-, Narus, James A.-, and Business market management : Understanding, creating, and delivering value..
xxu
Delhi
: Pearson
©2011
©2016
3rd ed.
monographic
eng
xxii, 470 p. : ill. ; 24 cm.
/ James C Anderson [ at al ]
658.8 AND
9788131731635
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