TY  - BOOK
AU  - Anderson, James C.
TI  - Business Market Management : : Understanding, creating, and delivering value
SN  - 9788131731635
U1  - 658.8 AND 3rd.
PY  - 2011///
PY  - 2016///
CY  - Delhi.
PB  - : Pearson, 
KW  - Management
KW  - , Marketing management
KW  - , Industrial marketing
KW  - , Seshadri, D.V.R
KW  - , Narayandas, Das
KW  - , Narus, James A
KW  - , and Business market management : Understanding, creating, and delivering value
ER  -