TY  - BOOK
AU  - Lee, Nancy R.
TI  - Social Marketing : : influencing behaviors for good
SN  - 9788132110200
U1  - 658.8 LEE 4th
PY  - 2012///
CY  - New Delhi
PB  - : Sage Publication India Pvt. Ltd.
KW  - Management
KW  - , Marketing
KW  - , Social marketing
KW  - , Behavior modification
KW  - , Kotler, Philip
KW  - , Lee, Nancy R
KW  - , and Social marketing : influencing behaviors for good
ER  -