TY  - BOOK
AU  - Yip, George S.
TI  - Total Global Strategy
SN  - 9789332510388
U1  - 658.049 YIP 3rd
PY  - 2012///
CY  - Boston; Delhi
PB  - : Pearson, 
KW  - Management
KW  - , International business enterprises -- Management.
KW  - , Strategic planning
KW  - , Yip, George S
KW  - , Hult, G. Tomas M
KW  - , and Total Global Strategy
ER  -