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  <titleInfo>
    <title>Marketing mistakes and successes</title>
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  <name type="personal">
    <namePart>; Hartley	Robert F. ;  Claycomb,Cindy.</namePart>
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  <genre authority="">Marketing -- United States -- Case studies.-;BUSINESS &amp; ECONOMICS / Marketing / General.-;Marketing.-;United States.-and Marketing mistakes and successes.</genre>
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    <place>
      <placeTerm type="text">New Jersey</placeTerm>
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    <publisher>, Wiley</publisher>
    <dateIssued>,2014</dateIssued>
    <edition>12th ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>viii, 408 p. ; : ill. ; 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">;Robert F Hartley.</note>
  <classification authority="ddc">658.800 973 HAR</classification>
  <identifier type="isbn">9781118078464</identifier>
  <identifier type="">S. R. Book Distrubutors. ,12, Satyam Enclave, Ghaziabad.</identifier>
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