TY  - BOOK
AU  - ; Hartley	Robert F.
TI  - Marketing mistakes and successes
SN  - 9781118078464
U1  - 658.800 973 HAR 
PY  - 2014///
CY  - , New Jersey 
PB  - , Wiley
KW  - Marketing -- United States -- Case studies
KW  - ;BUSINESS & ECONOMICS / Marketing / General
KW  - ;Marketing
KW  - ;United States
KW  - and Marketing mistakes and successes
ER  -