TY  - BOOK
AU  - Sheth, Jagdish N
TI  - Marketing theory : : Evolution and evaluation
SN  - 9780471635277
U1  - 658.8001 SHE 
PY  - 1988///
CY  - New York 
PB  - : Wiley, 
KW  - Management
KW  - , Marketing
KW  - , Gardner,  David Morgan
KW  - , Garrett,  Dennis E
KW  - , Sheth, Jagdish N
KW  - , and Marketing Theory: Evolution and evoluation
ER  -