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  <titleInfo>
    <title>Business marketing</title>
    <subTitle>: connecting strategy, relationships, and learning</subTitle>
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  <name type="personal">
    <namePart>;Dwyer, F. Robert. ; Tanner,John F.</namePart>
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  <genre authority="">;Marketing.-;Management.-;Business marketing.-;Strategy.-;Relationship management.</genre>
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    <place>
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    <publisher> : McGraw-Hill Irwin</publisher>
    <dateIssued>, 2009</dateIssued>
    <edition>4th </edition>
    <issuance>monographic</issuance>
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    <extent>xxv, 678 p.  : ill.  ; 27 cm.</extent>
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  <classification authority="ddc">658.8 DWY</classification>
  <identifier type="isbn">9781428872172</identifier>
  <identifier type="">;S. R. Books Distributors ;12,Satyam Enclave,Ghaziabad.</identifier>
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