TY - BOOK AU - ;Dwyer, F. Robert. TI - Business marketing : : connecting strategy, relationships, and learning SN - 9781428872172 U1 - 658.8 DWY PY - 2009/// CY - Boston PB - : McGraw-Hill Irwin KW - ;Marketing KW - ;Management KW - ;Business marketing KW - ;Strategy KW - ;Relationship management ER -