TY  - BOOK
AU  - ; Farris,Paul.
TI  - Marketing metrics : : the definitive guide to measuring marketing performance
SN  - 9780137058297
U1  - 658.83 FAR 
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  -  : FT Press
KW  - ;Marketing research
KW  - ;Marketing as Mathematical models
KW  - ;Marketing
KW  - ;Statistieken
KW  - ;and Marketing metrics
ER  -