TY - BOOK AU - Theodore, Levitt. TI - Ted Levitt on Markeing SN - 9781422102080 U1 - 658.8 THE PY - 2006/// CY - United State of America. PB - ;Harvard Business School. KW - ;Marketing KW - ;The Globalization of Markets KW - ;Marketing Myopia KW - ;Marketing Success KW - ;andTed Leitt on Marketing ER -