;Crawford, Merle. ;Di Benedetto, Anthony. creator text ;New products Management.-;Marketing.-;Innovationsmanagement.-;Produktmanagement.-; and Management. xxu Boston : McGraw-Hill Irwin , 2008 9th monographic eng

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xviii, 558 p. : ill. ; 24 cm. :C Merle Crawford. 658.575 CRA 9780071332651 ;Global Alliance Book Distributors. ;A-312, Nanad Nikunj Meerut Road, Ghaziabad, U.P. 140526 20140526163022.0