TY  - BOOK
AU  - ;Crawford, Merle.
TI  - New products management
SN  - 9780071332651
U1  - 658.575 CRA 
PY  - 2008///
CY  - Boston 
PB  - : McGraw-Hill Irwin
KW  - ;New products Management
KW  - ;Marketing
KW  - ;Innovationsmanagement
KW  - ;Produktmanagement
KW  - ; and Management
ER  -