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  <titleInfo>
    <title>Marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kerin, Roger A. ; Rudelius, William. ; Hartley, Steven William.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <typeOfResource>text</typeOfResource>
  <genre authority="">Marketing.</genre>
  <genre authority="">Management.</genre>
  <genre authority="">Consumer behavior.</genre>
  <genre authority="">Marketing research.</genre>
  <genre authority="">Kerin, Roger A.</genre>
  <genre authority="">and Marketing : the core.</genre>
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    <place>
      <placeTerm type="text">New York, NY</placeTerm>
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    <publisher> : McGraw-Hill/Irwin</publisher>
    <dateIssued>, 2013</dateIssued>
    <edition>5th</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xlvii, 507 p.  : col. ill., col. maps  ; 28 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">: the core</note>
  <classification authority="ddc">658.8 RUD</classification>
  <identifier type="isbn">9780078028922</identifier>
  <identifier type="">;Global Alliance Book Distributors. ;A-312, Nanad Nikunj Meerut Road, Ghaziabad.</identifier>
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