TY  - BOOK
AU  - Kerin, Roger A.
TI  - Marketing 
SN  - 9780078028922
U1  - 658.8 RUD 
PY  - 2013///
CY  - New York, NY
PB  -  : McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
KW  - Consumer behavior
KW  - Marketing research
KW  - Kerin, Roger A
KW  - and Marketing : the core
ER  -