TY  - BOOK
AU  - Keen, Jack M . 
TI  - Making technology investments profitable : : ROI road map to better business cases
SN  - 0471227331
U1  - 658.403KEE 
PY  - 2003///
CY  - New York
PB  - : Wiley & Sons, 
KW  -  Information technology -- Management
KW  - Information technology -- Economic aspects
KW  - Tecnologia da informação
KW  - Jack M Keen & Bonnie Digrius
KW  - Management
ER  -