TY  - BOOK
AU  - Peterson, Eric T
TI  - Web analytics demystified : : a marketer's guide to understanding how your web site affects your business
SN  - 9780974358420
U1  - 658.4038 PET 
PY  - 2004///
CY  -  [Portland, OR] : Celilo Group Media ; [San Leandro, Calif.] 
PB  - : CafePress
KW  -  Electronic commerce -- Management -- Data processing
KW  - Business enterprises -- Computer networks.
KW  - Data mining
KW  -  Web sites -- Marketing.
KW  -  Web usage mining
KW  - web analytics demystified
KW  - computer science
KW  - Eric T.Peterson
ER  -