TY - BOOK AU - Heiman, Stephen E. TI - The new strategic selling : : the unique sales system proven successful by the world's best companies, revised and updated for the 21st century SN - 9780749442361 U1 - 658.81 HEI PY - 1998/// CY - New York PB - : Warner Books KW - Strategic selling KW - Marketing Selling KW - Selling Influences KW - Stephen E. Heiman KW - Management ER -