TY - BOOK AU - Anderson, Chris TI - The long tail: : why the future of business is selling less of more SN - 9781905211210 U1 - 658.802 AND PY - 2006/// CY - New York PB - : Hyperion, KW - three forces of the long tail KW - Internet marketing KW - Beyond entertainment KW - The short head KW - Chris Anderson KW - Management KW - Market segmentation ER -