00606nam a22002297a 4500 SNU 20140625123511.0 140625b xxu||||| |||| 00| 0 eng d 9788175543119 HCL 658.827 CHE Cheverton, Peter Understanding brands / Peter Cheverton London ; Philadelphia : Kogan Page, 2006. x, 139 p : ill ; 23cm Brand name products. Product management. CREATIVITY Peter Cheverton MANAGEMENT ddc HCL 12499 12499 0 0 ddc 0 0 SNUL SNUL 2014-06-25 1 658.827 CHE H5540 2020-03-04 00:00:00 2020-02-06 2014-06-25 HCL