TY  - BOOK
AU  - Cheverton, Peter
TI  - Understanding brands
SN  - 9788175543119
U1  - 658.827 CHE 
PY  - 2006///
CY  - London ; Philadelphia 
PB  - : Kogan Page, 
KW  - Brand name products
KW  - Product management
KW  - CREATIVITY
KW  - Peter Cheverton
KW  - MANAGEMENT
ER  -