TY  - BOOK
AU  - Gladwell, Malcolm
TI  - The tipping point : : how little things can make a big difference
SN  - 9780316316965
U1  - 302 GLA 
PY  - 2000///
CY  - Boston 
PB  - : Little, Brown, 
KW  - The three rules of epidemics
KW  - The law of the few: connectors, mavens, and salesmen
KW  - The power of context (part one): Bernie Goetz and the rise and fall of New York City crime
KW  - Gladwell, Malcolm
KW  - MANAGEMENT
ER  -