TY  - BOOK
AU  - Gladwell, Malcolm
TI  - The tipping point : : how little things can make a big difference
SN  - 9780316316965
U1  - 302 GLA 
PY  - 2000///
CY  - Boston 
PB  - : Little, Brown, 
KW  - The three rules of epidemics
KW  - The power of context (part two): the magic number one hundred and fifty
KW  - Case study: rumors, sneakers, and the power of translation
KW  - Malcolm Gladwell
KW  - MANAGEMENT
ER  -