TY - BOOK AU - Aubuchon, Norbert TI - The anatomy of persuasion SN - 9780814479520 U1 - 658.4052 AUB PY - 1997/// CY - New York PB - : Amacom KW - Two Principles of Communication KW - Using the Tools KW - The Persuasion Process KW - Norbert Aubuchon KW - MANAGEMENT ER -