TY - BOOK AU - Kim, W. Chan TI - Blue ocean strategy : : how to create uncontested market space and make the competition irrelevant SN - 9781591396192 U1 - 658.802 KIM PY - 2005/// CY - Boston, Mass. PB - : Harvard Business School Press, KW - HR MANAGEMENT KW - PRODUCT MANAGEMENT KW - MARKET MANAGEMENT KW - SKILLS MANAGEMENT KW - MANAGEMENT ER -