TY  - BOOK
AU  - Marconi, Joe
TI  - Reputation marketing : : building and sustaining your organization's greatest asset
SN  - 9780070587649
U1  - 659.285 MAR 
PY  - 2002///
CY  - New York 
PB  - : McGraw-Hill, 
KW  - Corporate image.
KW  - Corporations -- Public relations.
KW  - Branding (Marketing)
KW  - Marconi, Joe
KW  - MANAGEMENT
ER  -