TY  - BOOK
AU  -  Rangan, V. Kasturi
TI  - Transforming your go-to-market strategy : : the three disciplines of channel management
SN  - 9781591397663
U1  - 658.87 RAN 
PY  - 2006///
CY  - Boston 
PB  - : Harvard Business School Press
KW  - Marketing channels -- Management
KW  - Business logistics
KW  - Physical distribution of goods
KW  - V Kasturi Rangan
KW  - Management
ER  -