TY  - BOOK
AU  - Kotler, Philip
TI  - According to Kotler : : the world's foremost authority on marketing answers your questions
SN  - 9780814472958
U1  - 658.8 KOT 
PY  - 2005///
CY  - New York 
PB  - : AMACOM, 
KW  - Customer power and satisfaction
KW  - Trends in marketing
KW  - New ideas in marketing
KW  - Kotler, Philip
KW  - MANAGEMENT
ER  -