TY  - BOOK
AU  - Mazur, Laura
TI  - Conversations with marketing masters
SN  - 9780470025918
U1  - 658.8 MAZ 
PY  - 2007///
CY  - Chichester ; Hoboken, NJ 
PB  - : John Wiley, 
KW  - Philip Kotler : the founding father
KW  - David Aaker : brand equity trailblazer
KW  - Jean-Claude Larreche : marketing strategy master
KW  - Mazur, Laura
KW  - MANAGEMENT
ER  -