Crossing the chasm
: marketing and selling disruptive products to mainstream customers
Moore, Geoffrey A McKenna, Regis
creator
text
Management
Marketing.
Technological innovations
Moore, Geoffrey A.
McKenna, Regis
Crossing the chasm :marketing and selling disruptive products to mainstream customers
xxu
New York, NY
: HarperCollinsPublishers
©1991
2014
3rd ed.
monographic
eng
xxi, 227 p 273p. : ill ; 24cm
/ Geoffrey A. Moore & Regis McKenna
658.8 MOO
9780066620022
9780062292988
;Global Alliance Book Distributors :A-312, Nanad Nikunj Meerut Road Ghaziabad
Donated
140627
20150430122926.0