TY  - BOOK
AU  - Moore, Geoffrey A
TI  - Crossing the chasm : : marketing and selling disruptive products to mainstream customers
SN  - 9780066620022
U1  - 658.8 MOO 
PY  - 1991///
PY  - 2014///
CY  - New York, NY 
PB  - : HarperCollinsPublishers, 
KW  - Management
KW  - Marketing.
KW  - Technological innovations
KW  - Moore, Geoffrey A
KW  - McKenna, Regis
KW  - Crossing the chasm :marketing and selling disruptive products to mainstream customers
ER  -