TY  - BOOK
AU  - D'Alessandro, David F
TI  - Career warfare: : 10 rules for building a successful personal brand and fighting to keep it
SN  - 9780070587090
U1  - 650.14 ALE 
PY  - 2004///
CY  - New York 
PB  - : McGraw-Hill, 
KW  - Try to look beyond your own navel
KW  - Like it or not, your boss is the coauthor of your brand
KW  - Put your boss on the couch
KW  - D'Alessandro, David F
KW  - MANAGEMENT
ER  -