00659nam a22002057a 4500003000400000005001700004008004100021020001800062028000800080082001600088100001900104245012200123260003400245300003600279655002100315655002600336655005600362655002000418655001500438SNU20140629195249.0140629b        xxu||||| |||| 00| 0 eng d  a9788120332652  aHCL  a658.872 MAT  aRick Mathieson  aBranding unbound b: the future of advertising, sales, and the brand experience in the wireless agec/ Rick Mathieson  aNew York b: AMACOMc, ©2005  a(ix, 244 p.) b: ill.c; 22 cm.  aMobile commerce.  a Product management.   aBUSINESS & ECONOMICS -- Marketing -- Telemarketing.  aRick Mathieson.  aManagement