TY  - BOOK
AU  - Rick Mathieson
TI  - Branding unbound : : the future of advertising, sales, and the brand experience in the wireless age
SN  - 9788120332652
U1  - 658.872 MAT 
PY  - 2005///
CY  - New York 
PB  - : AMACOM
KW  - Mobile commerce
KW  -  Product management.
KW  - BUSINESS & ECONOMICS -- Marketing -- Telemarketing
KW  - Rick Mathieson
KW  - Management
ER  -