TY  - BOOK
AU  - David A Aaker
TI  - Building strong brands
SN  - 9780743232135
U1  - 658.827 AAK 
PY  - 2002///
CY  - New York 
PB  - ; London : Free
KW  - Business names -- Management.
KW  - Brand name products -- Management.
KW  - Merknamen
KW  - David Aaker
KW  - Management
ER  -